Description
Selling Unique follows Alex, a B2B sales leader with a reputation for big wins, as he’s handed a new assignment: selling to associations.
At first, it feels like just another audience to win over. But as Alex digs deeper, he discovers a world where relationships, community, and credibility shape every decision—and where success in sales is redefined.
Alex’s journey mirrors the shift every company must make: from pushing products to building partnerships. Along the way, you’ll uncover the cultural nuances, decision-making dynamics, and relationship-driven strategies that turn associations from prospects into your most rewarding client.
