The Inside Scoop on How I Use AI for Copywriting
Here’s how I use AI to craft my copywriting. It’s fair to say that if I didn’t have 15+ years of writing experience, I’d probably do this differently. The beauty of writing I never intend to fully abandon is that part where my fingers hit the keys (like they are right now) for the final […]
7 Reasons Why Capturing the Voice of the Customer is Your Marketing Secret Weapon
What’s Voice of the Customer? In the noisy, competitive world of B2B marketing, getting traction and engagement requires speaking the language of your savvy potential customers who crave authenticity, relevance, and a sense of genuine understanding. The secret to demanding the attention of your audience lies in one simple, but often overlooked strategy. Voice […]
Emotion-Driven Marketing: What It Is and Why It Matters
What is Emotion-Driven Marketing? Emotion-driven marketing is a science-backed approach to marketing where we use the power of emotion to drive customers to action. According to Harvard Business School Professor, Gerald Zaltman, 95% of all purchase decision-making takes place due to a sub-conscious emotional connection. Some of us like to think our logic and rationale […]