LinkedIn is always refreshing the playbook on how posts get into (and stay in) your followers’ feeds.
Here’s the short version, and how CommonPoint is already lining things up so your content keeps surfacing.
Big picture: the algorithm’s three-step filter:
1. Quality check → Is it spam, low-quality, or worth showing? Posts that over-tag, post too often, or break policy stall here.
2. “Golden-hour” test → LinkedIn shows the post to a small slice of followers and watches engagement for about an hour. Strong, relevant reactions/comments earn a green-light to 2nd- and 3rd-degree networks.
3. Relevance ranking → Feed learns who will care most, using three signals: Identity (viewer’s profile), Content (topic, freshness, dwell time), and Member activity (their past likes, follows, and hashtags).
Translation: The algorithm rewards posts that spark fast, thoughtful interaction and keep people reading.
2025 tweaks you should know:
• Expert status matters more. Consistent posting on one niche now flags you as a “go-to” voice, boosting baseline reach.
• Clickbait is out, conversation is in. Engagement-bait (“Comment YES…”) is down-ranked; nuanced discussions get wider distribution.
• Dwell time got a promotion. Posts people linger on—carousels, longer text, native video—see sharper lift.
• Native everything. Links that push users off-platform lose steam; text + doc carousels + short vertical video are the new algorithm darlings.
• Timing still counts. Best overall slot: Tuesday 8–9 a.m.; runner-up: Thursday late afternoon. (Always test against your own data.)
How CommonPoint already bakes these signals in:
• Topic pillars & serial posts → We cluster your posts into weekly “mini-series” so LinkedIn tags you as an expert.
• Conversation-first copy → Hooks + open-ended questions invite substantive comments that impress the algo.
• Employee-advocacy jump-start → Your internal champions have a 15-minute react/comment playbook to juice the golden hour.
• Native-format bias → Carousels for how-tos, captioned video for demos; outbound links get demoted to the first comment.
• Timing tuned to your followers → Publishing windows match when your audience is online, not just generic benchmarks.
What this means for you
No need to chase hacks or “growth pods.” The feed still runs on the same timeless ingredients: relevance, expertise, and real conversation. By doubling down on those—and letting CommonPoint handle the day-to-day tweaks—you’ll keep showing up where it matters.